Download PDF Marketing Analytics: Data-Driven Techniques with Microsoft Excel
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Marketing Analytics: Data-Driven Techniques with Microsoft Excel
Download PDF Marketing Analytics: Data-Driven Techniques with Microsoft Excel
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Helping tech-savvy marketers and data analysts solve real-world business problems with Excel
Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results.
Practical exercises in each chapter help you apply and reinforce techniques as you learn.
Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.
Product details
Paperback: 720 pages
Publisher: Wiley; 1 edition (January 13, 2014)
Language: English
ISBN-10: 111837343X
ISBN-13: 978-1118373439
Product Dimensions:
7.4 x 1.5 x 9 inches
Shipping Weight: 2.8 pounds (View shipping rates and policies)
Average Customer Review:
4.8 out of 5 stars
28 customer reviews
Amazon Best Sellers Rank:
#120,404 in Books (See Top 100 in Books)
It's not easy wading through the concepts, but its definitely worth it. The exercises are interesting and challenging, and if you do it right you'll internalize the material. I have some of his other Excel manuals and as a marketer, this one is easily my favorite. The only downside is the author skipping past some procedural details that I have now become prepared for; basically, if you look at the exercise, think about how you will do it before you read the instructions because you'll know when there is a minor omission. I still give it 5 stars because of the quality of the supplemental materials and applicability to the marketing field.
My masters degree has moss growing on it and I am just a nuts and bolts operations analyst....so I have seen many books titled as "analytics" texts when in fact they were mere rewrites of applied statistics or just "also ran" Excel recaps. Some Excel analytics books are really VBA biased programming books or discussions built around SQL Server topics, and they certainly have their place. But "Marketing Analytics" has maintained its focus as a synthesis of Excel based analysis chapter by chapter, from the first page to the last page. Because analytics and "BI" are hot topics these days, analytics texts of this caliber usually have unusually high prices but "Marketing Analytics" has a modest price given its focused content of current Excel applications to perform an array of analyses. Wayne Winston and Wiley & Sons Publishing have produced a text which is indeed an asset to the practitioner and the student of Excel based analytics.
This guys knows his stuff. It's a BIG book of ideas on how to use Excel to forecast or model. Treat it like a reference although you could read it end to end for entertainment value.
What an excellent book. The authors balance rigor w/ an applied step-by-step approach that is relatively easy to follow for those dedicated to learning the material.
very good book , especially for the people how have an old education somehow , or for those who want to refresh their marketing knowledge . this book ,firstly brings you back to the marketing approaches and theories ,secondly teaches you how to implement those theories though advanced Excels .
To the point, with amazing examples, a useful book with actionable information
Excellent for knowing how to do some stuff which I didn’t thought I can do with excel (no need to learn R programming or Python). But you need to know your analytics part a priori.Overall, very satisfied with my purchase.
It is a good mix of Excel capabilities and Marketing/Economic concepts, however Wayne has a tendency to dive directly into equations of how to calculate a concept without fully providing additional information that is needed. This makes it a bit hard to conceptualize what he is trying to say unless you have pre existing knowledge of the subject. It is a very good tactical book and I would recommend it as a very strong supplement to Analyst and Marketing managers who are trying to expand their knowledge base.
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